OUR STORY
Mimco creates contemporary designs that empower individual style and self-expression.
Born in 1996 with a passion for creativity, we take pride in our rich Australian heritage.
For over 25 years, we’ve been sketching and designing right here in Melbourne.
From handbags to jewellery, there’s detail behind every stroke;
precision behind every stitch; and craftsmanship behind every motif.
Our timeline
1996
Where it all began: Amanda Briskin-Rettig created Mimco in 1996 in Melbourne, Australia.
2001
Mimco opens its first boutique on Chapel Street in Melbourne, and our brand is selected as the key hair accessories supplier for global cosmetic retailer Sephora.
2002
Our Panda bag features in Sex In The City.
2004
Mimco becomes the sole Australian fashion accessories brand at David Jones. Ten concept stores are opened nationally.
2005
The Button Bag is launched and Mimco holds its first Australian Fashion Week show in Sydney starrring up and coming models Miranda Kerr and Samantha Harris.
2007
Mimco is sold to Witchery Holdings. The company is then acquired by the Country Road Group in 2012.
2008
Mimco’s newest icon, the Turnlock, is launched as well as shoes.
2014
A partnership with Ethical Fashion Initiative begins, helping to empower women in marginalised communities.
2016
Mimco begins its partnership with Our Watch - an Australian not-for-profit dedicated to preventing domestic violence. More than $1 million has now been raised.
2017
The National Gallery of Victoria and Mimco launch their first collaboration.
2019
The Mimco Turnlock is re-released.
2021
Mimco celebrates 25 years as one of Australia’s most-loved fashion brands.
2022
Mimco celebrates the opening of two new-look flagship boutiques in Chadstone and Westfield Sydney Central.
2023
The launch of the Mimco app ushers in a new way to shop and explore.
2024
Mimco partners with the iconic Elle Ferguson for one of its most anticipated collaborations to date.
OUR DESIGN ETHOS
We’re storytellers at heart, obsessed with accessory design.
Lisa Tyler
Head of Design - Product Design & Development
social responsibility
At Mimco, we’re dedicated to promoting equality and nurturing positive relationships.
Since 2016, we’ve partnered with Our Watch, a not-for-profit organisation committed to preventing violence against women. Through our support, we’re helping drive vital change, raise awareness, and create safer communities.
Learn more